5 Tips to Thrive at a Farmer's Market, Week #1: Be Flexible

I can’t count the number of times I’ve stood patiently as a customer, suddenly off-guard and sputtering, stared wide-eyed at their grocery list as though a piercing glare might miraculously change the recommended cut inked permanently on their recipe card.

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Most people are increasingly concerned that our food system consists of just a few major players who operate on an international scale to put food on your table. Transparency is obviously an issue when customers are spread all over the country and producers are all over the world. As the beef industry consolidates into a vertically integrated mass production machine, they're running into issues with public relations.

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Information Overload

I have barely a shred of mechanical know-how.  My childhood consisted of a great deal of four wheelers and dirt bikes on which my friends and I terrorized the countryside, but when breakdowns occurred the repair work was always entrusted to someone who had the gift of vehicular prowess.

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JS PortClarion Farms
Moving Target

Have you ever watched a group of chickens chasing a grasshopper?  It’s a chaotic event. There is squabbling and pushing and shoving all taking place in the midst of constant, rapid movement as the flock pursues their prey.

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JS PortClarion Farms
Goals

Goals are quite possibly one of the most underrated success strategies known to man.  Too often we spend our lives so focused on the day-to-day and the minute-to-minute tasks that we forget to take a look around and actually figure out where we want to go.

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JS PortClarion Farms
An Edge over Normal

The sound, obviously emanating from a bovine of relatively young age, stopped me in my tracks.  Gina and I were strolling through Garmish, Germany, completely engulfed in the beauty of the town framed by mountains in the background when our ears picked up the familiar bellow.

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Psycological Barriers

The bull was standing not fifteen feet in front of us.  He’s a solid chunk of grass powered muscle and I was chattering away about the fact, rattling off pedigree information and reporting on previous calf crops sired by the beast currently subjected to our scrutiny.

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Pioneer Species

Several years ago I was visiting a friend’s farm to observe his cattle grazing operation and ask a few questions.  During our walk through the fields we came upon a plot that featured quite a good deal of ragweed growing among the desired vegetation. 

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Time Management

Time management.  I'm reminded on a regular basis that the skills I possess in this field are horrendous.  Such an observation usually makes its way to the surface when I have overbooked myself and I'm spouting off my temper about how someone needs to figure out a 30 hour day and an eight day week. 

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People aren't PLANTS

I can well remember a Penn State horticulture professor’s regular classroom emphasis of his fascination with plants.  “Any living organism with roots,” he would say, “cannot get up and run away when conditions become unfavorable. 

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Public Perception

It was fall 2017, and I was standing near the stables on a beautiful plantation along the Ashleigh River in Charleston, South Carolina.  My wife and I were attending the wedding of a friend of hers, and I found myself in the company of young men and women enjoying careers in the medical field.

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