As in industrial development, the necessary agricultural service – quality food raised well – must be supported by complex groundwork, and it is these supporting details that need presented to the consumer public for consideration.
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In his book Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith warns against doing things bigger or better than ‘the competition’. Customers won’t notice the incremental advantages you’ve achieved over similar businesses. You’ll end up going nowhere, and working hard to get there.
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Our stumbling block in the local economy is convincing 31,411 people to downgrade or eliminate something they want – superfluous gadgetry – for something they need. Another way of saying this is we need people to want our food more than they want a phone.
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Steak could be better.
There isn’t a food source that’s been more simplified than beef. Thus, the greatest potential for a food revolution lies in the chucks, ribs, loins, and rumps of beef cattle across the country.
Imagine, as I do, a trip to the farm: “We’re having guests over for a tasting. I’ll take a t-bone from the 2 year old grassfed Canadienne heifer, another from the yearling Holstein/Angus cross steer that was fattened on corn, and one more from the six year old Devon cow raised on grass and fattened on barley for a summer.” This is the stuff I dream about.
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If local farming and wholesome nutrition encompass the niche market, then fast food may accurately be tagged as the antagonist to the mission, being a product of industrialized production and indiscriminate consumption. Farmers and consumers have to objectively examine the differences between local food culture and fast food culture in an effort to shift the needle of consumer participation.
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A small business reflects ownership. No two businesses are the same, and a collection of local commerce centers creates a regional landscape that’s as inimitable as a gigantic fingerprint; it cannot be duplicated.
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Shirts sporting a distinctive Clarion County outline surrounding the two bars / steer logo you're familiar with from the Clarion Farms signs are back in stock!
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The whole is greater than the sum of its parts.
That's a mantra we live around here. Every individual has remarkable talent, but that talent is worthless in the absence of other people.
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Several people have asked me after reading my jottings if I feel threatened by fake foods. Today I’ll address the question.
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IT'S WEDNESDAY!! The unequivocal BEST day to live in Clarion, because Wednesdays are the day we re-stock the Beef Barn with all of your favorite cuts.
We're honored to have an influx of new followers who're interested in this bustling farm community we call home. If you're new, welcome! We think you'll love being a part of the family as much as we do.
Let's go over a few details to make sure old friends and new fans alike are on the same page (this is a little lengthy, but worth the read):
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The consumer climate we experience today is anticipation’s worst enemy.
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Recently I was reading a social thread on Facebook that featured products being sold by a business. In the comments section below, there was the usual accumulation of enthused complementary remarks followed rather abruptly by a series of photos planted by someone else entirely who was trying to rally support for his own business.
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